Our training process is tested and simple:

  • Define Your Training Needs. We’ll start by working with your course leader (a highly qualified trainer) to gather information and gain insight about your organization.
  • Design Your Program. We’ll use this information to tailor an outline for your training. It will be a practical, comprehensive course that focuses on the skills most important to you. When we’re done, you’ll have the opportunity to review and approve the final outline.
  • Deliver Your Course. The training will be presented at your location – or an off-site location of your choosing – on a convenient date. We’ll use various techniques (critique, small group exercises, assessment instruments etc.) to reinforce the skills we teach.
  • Evaluate The Results. After the training is complete we’ll compile the course evaluations and return them to you and, if needed, make recommendations for ongoing development.
“The topic was negotiation. In practice the sessions turned into much more and included elements of personal and business coaching, observation and motivational speaking.The response from the group was unanimously positive. A lot of ground was covered and a lot digested…”
Windward & Leeward Brewery
“What drew us to TrainersDirect was the quality of their people along with their no-nonsense approach to training our personnel”. “We are very, very pleased with how the trainers have stepped into their roles. I feel that they have done exactly what we expected and anticipated they would do.”
Pepsi Bottling Group
“Best training class I have ever attended in my professional career. The excellence of the course was in large part due to the instructor’s knowledge and professionalism. In addition, the instructor presented the class in an entertaining manner which helped with some of the dryer areas of the curriculum. Great Job! His experience in Project Management is incredible. I will recommend this course to all my peers.”
AIM Funds

Principles of Professional Selling

3-day onsite training workshop for up to 20 participants.

The basic skills needed to be a successful salesperson must not be overlooked. From first contact to closing the sale, this three-day seminar is the foundation for a long and successful career as a professional salesperson.

You will learn to:

  • Establish principles, commitment, and performance in your work
  • Win the prospect’s confidence
  • Understand the buyer’s behavior
  • Build long-term sales relationships
  • Listen more effectively
  • Manage the sales process
  • Know when and how to close the sale
  • Manage time and territory

Contact Us for Expanded Outline & Trainer Information

Advanced Selling Skills

3-day onsite training workshop for up to 20 participants.

The complexity of selling in today’s environment requires you to develop your consultative selling skills to meet sales objectives. Increasingly, your role is developing into one of value-partner consultant rather than a traditional salesperson.

You will Learn to:

  • Learn how to move away from the basic selling relationship to a consultative selling and relationship-based customer retention model
  • Develop your knowledge, skills, and behaviors in your consultative selling role
  • Learn relationship selling skills which will help you build sustained relationships with important customers by pro-actively anticipating their needs
  • Develop your consultative selling competencies which will maximize the business relationship with your clients
  • Sharpen your interpersonal skills and communication behaviors to manage the relationship more effectively

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Sales Strategies for Continual Success

3-day onsite training workshop for up to 20 participants.

It costs more than five times as much to get a new customer as it does to keep an existing one.

Understanding the strategies behind building relationships with your customers and turning them into repeat buyers is the goal of this training seminar.  Relationship selling is about listening to your customer so that you understand, anticipate, and meet or exceed their needs. It is about establishing and fostering friendships built upon mutual confidence and trust.

In this seminar you will learn the strategies and techniques necessary to become a successful Relationship Sales professional.

Contact Us for Expanded Outline & Trainer Information

Fundamentals of Marketing

2-day onsite training workshop for up to 20 participants.

The objective is to examine contemporary marketing concepts and techniques and look at their application within the client’s company. We will emphasize practical aspects of marketing techniques.

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Developing a Successful Marketing Plan

2-day onsite training workshop for up to 20 participants.

The only reason to write a marketing plan is to improve your chances of selling your product or service. This 2-day seminar presents a practical, step by step approach to developing, writing and implementing a successful marketing plan. The emphasis in this course is on identifying and gathering the information you need to write a marketing plan, analyzing that information, and then developing a plan to help you successfully achieve your marketing objectives. This highly interactive course uses lectures, case studies and class discussions to introduce and develop the concepts and process, which underlie a successful marketing plan. This course is designed for Managers who have to write a marketing plan and will benefit both experienced marketing managers and managers who may be new to the marketing function.

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Competitive Analysis

2-day onsite training workshop for up to 20 participants.

Training Investment: Compare and SAVE!

Practical, effective techniques for competitive analysis are one of the most sought-after set of skills in a senior manager’s tool box. Competitive analysis will help you focus your efforts on understanding every aspect of your competitor’s activities –  R&D, Marketing, Sales, Manufacturing, Service and Support.

What You Will Learn

  • How to develop successful corporate and business-level strategies
  • How to use a variety of competitive analysis techniques
  • How to size up the core competencies and vulnerabilities of your competitors
  • How to predict future competitive moves and actions
  • How to produce superior competitive analyses
  • How to turn competitive data into Business Intelligence
  • How to anticipate your competitors’ next moves

Introduction to Business Intelligence

  • Four types of competitive analysis
  • Competitive data versus competitive intelligence

Industry Analysis

  • Industry’s role in shaping competitive analysis
  • Identify sources of critical change in the market
  • Three prime objectives of industry analysis
  • Predict your industry’s evolution paths

Corporate Competitive Analysis

  • Identifying the competitor’s goals
  • Developing the competitor’s strategic issues

Strategic Business Unit Competitive Analysis

  • Three fundamental competitive strategies

Analyzing a Competitor’s R&D Strategy

  • Analyzing new product programs
  • R&D issues in a competitive context

Competitive Strategy

2-day onsite training workshop for up to 20 participants.

Training Investment: Compare and SAVE!

Practical, effective techniques for understanding the link between business planning and marketing strategiesare one of the most sought-after set of skills in a senior manager’s tool box. Competitive Strategy will help you identify opportunities and provide a solid foundation for your marketing strategy.

Learning Objectives 

  • Understand the link between business planning and marketing strategies
  • Learn how to extrapolate key strategic information from research analysis
  • Assess competitive situations and identify opportunities
  • Provide a structured framework to marketing strategy formulation
  • Pick up tools and techniques relevant to your job and devise results-oriented strategies
  • Gain competence to take the right course of action and achieve the results within your own competitive environment

Customer-Focused Marketing

  • Understanding your customer’s true needs
  • Building long term relationships
  • Cultivating their preference for your products and services
  • Example of world-wide best marketing practices
  • Marketing as a culture; tools and processes
  • The characteristics of a market-oriented organization

Market Segmentation

  • Strategies for identifying what drives segmentation within any market
  • Segmentation: the key to marketing strategy
  • Studying segmentation in action
  • The process of segmentation
  • Criteria for evaluating a segment’s attractiveness

Product and Services Positioning

  • Strategies and techniques for identifying product and service attributes
  • Positioning your offer for maximum appeal
  • ·Physical and perceptual positioning
  • Hierarchy of key dimensions
  • Key dimensions on purchase decisions

Portfolio Strategy

  • Ways to develop tools to allocate resources
  • Learning how focus and selectivity are essential for success
  •  Allocation of marketing resources
  • Standard portfolio models
  • Customized portfolio analysis
  • Competitive advantage

Competitive Analysis

  • Understanding your competitors’ strategies, strengths and weaknesses
  • Anticipating and developing effective moves to neutralize their tactics
  • From management to strategy
  • Military and business strategy
  • The four levels of strategy

The Marketing Decision-Making Process

  • Methods for developing a marketing plan that supports your company’s overall business strategy
  • Integrating each element of the marketing mix into the marketing plan
  • Problem identification
  • Internal/external analysis
  • Strategy formulation
  • Implementation and control